Construction, at first glance, doesn’t necessarily seem to be the best fit for social media. It’s a medium better suited for celebrity news and the latest restaurant than the newest construction trend. But social media can have huge benefits for contractors.
The vast majority of consumers now conduct research online before making a purchase or hiring decision. Employers look potential new employees up on Facebook & LinkedIn. Contractors, designers and architects can all be found on Yelp, Craigslist, Angie’s List and so forth. The point is, if your construction firm doesn’t have a social media presence, you are missing out.
The Construction Marketing Blog recently took a look at the use of social media in construction. The top four results of social media were: brand awareness, increased website traffic, improved search ranking, and sales leads.
Facebook, LinkedIn, Twitter and Google+ are the most popular sites for construction companies. And, firms across the construction industry from commercial construction, home builders and remodelers, to architectural engineers implement a social media strategy.
Given how consumers shop, hire and find professional services today, contractors can’t afford not to be on social media. It’s an opportunity to establish your brand, connect with customers and create a web presence to generate new leads.
Above all, consistency is king with social media. Don’t simply create a Facebook profile and forget about it. Take the time to post interesting content regularly. Start a blog and share your posts to all your sites. Read up on interesting local news or the latest construction trends. Social media is an opportunity to establish your construction firm as an authoritative voice within the industry.
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