Putting Your Luxury Home on the Market? Read This First

Putting Your Luxury Home on the Market? Read This FirstOwning a beautiful home is one of the most rewarding experiences. However, in a fluctuating market, selling a piece of prime real estate can be more challenging than selling a traditional family home. In this series of posts, we’ll explore the necessary factors that are required for selling your luxury real estate. Most importantly, with your current home and your future one, protect your investments with a comprehensive Bergen County NJ High-Value Home Insurance policy.

Pricing it right.

As the luxury homeowner, you might be tempted to go with a real estate agent who wants to sell your home for the most money. However, this is a common mistake. Pricing the home competitively prevents it from sitting on the market for months without any activity. Ensure your agent does a comparative market evaluation to determine a fair price. The purpose of pricing right is to entice buyers, not scare them away.

Focus on quality.

Luxury homes are not like tract homes – this is the time to let every luxury feature and amenity shine. Hire a professional photographer to take quality photos of the entire home. The majority of people start their home search online, so photos are critical. Angles, lighting, location, and amenities should be showcased here. In addition, most homes have a total of 25 photos online, but larger luxury homes often require more than that to do it justice. Take it a step further and do a walkthrough video, as well.


Depending on the location of your home, timing is everything for listing your luxury property. If it’s blistering cold, you might not be able to show off the home in the best light. Ask your real estate agent what time of year is the smartest listing window.

Highlight lifestyle.

According to Rochester Real Estate, luxury homes are often considered luxurious because of their location and lifestyle.  If a luxury home is part of a development which includes a clubhouse or yacht club privileges, it is important they are being showcased in the listing information. This is another reason why utilizing video or virtual tour when selling a luxury home is a great marketing tool as it is a very good way to present a home’s location as well as the lifestyle.

About Provident Protection Plus Insurance Agency

At Provident Protection Plus Insurance Agency, we want to ensure your high-net worth homes are protected during the holidays and year-round. Our homeowners’ insurance policies are designed specifically to protect affluent homes like yours. To learn more about our coverage options, contact our specialists today at (973) 579-6776.